Vacation
Skincare & Body
United States
Retro-inspired sunscreens that smell like poolside nostalgia.
Aesthetic Direction
Bold & Playful
Vintage & Nostalgic
Identity Colors
Click color name to copy #HEX ⓘ
#4164AE
#F1D27A
#38AAA7
Type in Use
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The Feeling Behind It
Vacation feels like a sun-drenched time capsule — bold, cheeky, and blissfully analog. The color-blocked backdrops and retro typefaces create a world where SPF meets satire. It’s not selling sunscreen; it’s bottling a fantasy of summer that never really existed — but should have.
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