Every brand in Taste is chosen through a careful, multi-step review process. We look for exceptional design quality, clarity of identity, and a distinct brand world — something that feels original, consistent, and emotionally resonant.
A brand must have more than just beautiful visuals. We consider its storytelling, cultural context, and point of view, as well as how well its design language aligns across touchpoints — from packaging and photography to typography and tone of voice.
We feature brands that stand apart: those with a recognizable visual DNA, a strong sense of purpose, and an ability to create a world that feels wholly their own. Whether it’s a quiet, minimal concept or a bold, layered narrative, each one must evoke an emotional response and meet our editorial and aesthetic standards.