Tense
Beauty & Makeup
South Korea
High-concept Korean beauty with a digital edge.
Aesthetic Direction
Bold & Playful
Editorial & Chic
Identity Colors
Click color name to copy #HEX ⓘ
#F5F4F3
#F87400
#000000
Type in Use
Download or purchase fonts ⓘ
The Feeling Behind It
Tense operates like a graphic interface — minimal, exact, and oddly emotional. The tools look like tech, the visuals read like fashion stills from a future archive. It’s not playing with nostalgia. It’s building its own operating system.
Spotted a rebrand? Let us know!