Taste

Sweet Bitter

Japan

Playful, layered fashion with soft nostalgia and digital edge.

In a Few Words

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Industry

Fashion & Apparel

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Core Message

“Fashion that blends childlike wonder with clever chaos.”

Ethos and Values

Expression • Nostalgia • Self-Discovery

Tone of Voice

Curious, ironic, charming, youthful, weird.

Style. Atmosphere. Emotion.

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Aesthetic Direction

Bold & Playful

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Romantic & Dreamy

Identity Colors

Click color name to copy #HEX ⓘ

Cherry Red

#8C0604

Clean White

#FFFFFF

Pure Black

#000000

Type in Use

Download or purchase fonts ⓘ

Montserrat

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The Feeling Behind It

Sweet Bitter feels like controlled chaos — clashing prints, double skirts, tech and childhood nostalgia. It’s not about matching, it’s about personal meaning and unapologetic self-styling. Every outfit looks like from your personal diary moodboard page.

Why Featured

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Editorial meets irony without losing emotional pull.

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Visual identity embraces awkwardness as a strength.

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Builds character through silhouette, not polish.

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Nostalgia used cleverly, not sentimentally.

Is This Your Taste Type?

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Sweet Rebel

You carry contradiction with charm. Soft and subversive, nostalgic and cheeky — you follow what delights you. Rules don’t hold you; playfulness does. This brand reflects that spirit.

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