Summer Fridays
Skincare & Body
United States
Feel-good skincare with a golden-hour glow and cult appeal.
Aesthetic Direction
Editorial & Chic
Minimalist
Identity Colors
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#5E82AA
#EEEDEC
#B8C8D7
Type in Use
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The Feeling Behind It
Summer Fridays lives at the intersection of glow and gentleness. Designed for slow mornings and sun-soaked afternoons, the world feels minimal but nourishing — like self-love on autopilot. No pressure, just radiance.
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