Skims
Fashion & Apparel
United States
Bold, body-first basics that fuse comfort with sensuality.
Aesthetic Direction
Bold & Playful
Editorial & Chic
Identity Colors
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B89B86
#1E1D1A
#FFFFFF
Type in Use
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The Feeling Behind It
This brand mixes softness with strategy: pastel sets, sculpted seams, and casting that spans seduction to sport mode. The visuals are warm, but never casual. Skims isn’t just wearable — it’s performative intimacy at scale.
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