Taste

Saboe

Japan

Japanese teas crafted with seasonal stillness and cultural depth.

In a Few Words

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Industry

Food & Drink

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Core Message

“Tea as a slow ritual — rooted in nature, designed with care.”

Ethos and Values

Heritage • Purity • Contemplation

Tone of Voice

Calm, grounded, refined, intentional.

Style. Atmosphere. Emotion.

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Aesthetic Direction

Minimalist

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Quiet Luxury

Identity Colors

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Clean White

#FFFFFF

Stone Grey

#555555

Type in Use

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Adobe Garamond

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The Feeling Behind It

Saboe feels like time slowed with intention — quiet, precise, and deeply reverent. With weighted cups, controlled light, and an architecture of ritual, it transforms tea into a meditative practice. It’s not just a product — it’s philosophy, steeped.

Why Featured

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Balances quiet luxury with cultural depth.

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Makes tea design feel editorial and emotional.

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Disciplined, culturally precise ritual brand.

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All brand touchpoints whisper exactness.

Is This Your Taste Type?

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The Precisionist

You see the beauty in control — in the right angle, the clean line, the balanced form. You value design that knows exactly what it is. Thoughtfulness speaks louder to you than trends ever could. This brand mirrors that.

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