Rare Beauty
Beauty & Makeup
United States
Beauty and wellbeing brand redefining self-worth culture.
Aesthetic Direction
Bold & Playful
Romantic & Dreamy
Identity Colors
Click color name to copy #HEX ⓘ
#7F2549
#FDFBF9
#FDF6F0
Type in Use
Download or purchase fonts ⓘ
The Feeling Behind It
Color as affirmation. A soft-focus world where beauty feels like kindness — to yourself, to others. Every product is a reminder: you’re allowed to feel, to glow, to take up space just as you are.
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