Taste

Pattern

United States

Bold haircare celebrating textured hair in all its glory.

In a Few Words

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Industry

Haircare

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Health & Wellness

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Core Message

“Haircare created to empower curls, coils, and tight textures — vibrant, rich, and joyful.”

Ethos and Values

Representation • Empowerment • Celebration

Tone of Voice

Bold, joyful, unapologetic, inclusive, uplifting.

Style. Atmosphere. Emotion.

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Aesthetic Direction

Bold & Playful

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Warm & Organic

Identity Colors

Click color name to copy #HEX ⓘ

Bright Yellow

#F4B223

Clean White

#FFFFFF

Pure Black

#000000

Type in Use

Download or purchase fonts ⓘ

Montserrat (Thin + Semi-Bold)

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The Feeling Behind It

The brand world feels vibrant, confident, and richly layered — like a masterclass in honoring natural beauty. Every curve, tone, and bottle design carries weight, made for real routines, real textures, real pride. Pattern doesn’t just celebrate texture. It respects it.

Why Featured

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Turns textured hair into artful identity.

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Designs joy into every product moment.

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Makes packaging feel emotional, not just graphic.

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Balances pop energy with grounded ritual.

Is This Your Taste Type?

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Magnetic Maximalist

You don’t hide your presence — you celebrate it. You are drawn to drama, to layers, to expressive textures and bold composition. For you, beauty lives in abundance. This brand channels that energy.

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