Taste

Paloma Wool

Spain

Art-forward clothing with a warm, personal spirit.

In a Few Words

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Industry

Fashion & Apparel

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Core Message

“An ongoing project about getting dressed and creative expression.”

Ethos and Values

Artistic Collaboration • Conscious Production • Feminine Identity

Tone of Voice

Playful, candid, thoughtful, sincere, offbeat.

Style. Atmosphere. Emotion.

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Aesthetic Direction

Craft-Driven

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Editorial & Chic

Identity Colors

Click color name to copy #HEX ⓘ

Midnight Blue

#2B3072

Pure White

#FFFFFF

Type in Use

Download or purchase fonts ⓘ

Minion Pro

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The Feeling Behind It

Paloma Wool feels like fashion in lowercase — quiet, intimate, and slightly offbeat. The palette hums in muted tones, the shapes drape with studied awkwardness, and nothing is trying too hard. It’s not dressing for attention, it’s dressing for thought.

Why Featured

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Dresses identity with artful, poetic direction.

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Campaigns feel like creative journal entries.

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Bold styling meets subtle, emotional depth.

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Makes fashion feel tactile and sincere.

Is This Your Taste Type?

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Dreamy Realist

You live between clarity and emotion. Practical but poetic. With one foot in the clouds and one in the quiet rituals of real life, you find joy in what’s hold the wonder. This brand holds that harmony.

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