Ouai
Haircare
United States
Modern haircare and bodycare with clean, effortless polish.
Aesthetic Direction
Minimalist
Editorial & Chic
Identity Colors
Click color name to copy #HEX ⓘ
#F3F3F4
#231F20
Type in Use
Download or purchase fonts ⓘ
The Feeling Behind It
This is self-care for the girl who gets things done. The textures are light, the packaging discreet, and the tone unfussy. It’s not about transformation — it’s about refinement, with a wink.
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