Organic Basics
Fashion & Apparel
Denmark
Sustainable everyday underwear and activewear with a feel-good mission.
Aesthetic Direction
Bold & Playful
Warm & Organic
Identity Colors
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#87FFA2
#FFFFFF
#000000
Type in Use
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The Feeling Behind It
This brand feels like real life, well lived — sun on your skin, salt in your hair, and softness where it counts. The clothes are light, the values grounded. It’s sustainability that doesn’t preach — just plays.
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