Taste Library

Naming

South Korea

Playful K-beauty with collectible, pink-tinted attitude.

In a Few Words

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Industry

Beauty & Makeup

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Core Message

“Makeup as a collectible object – playful, polished, and self-aware.”

Ethos and Values

Playfulness • Object-Design • Youth Culture

Tone of Voice

Playful, polished, ironic.

Style. Atmosphere. Emotion.

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Aesthetic Direction

Bold & Playful

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Romantic & Dreamy

Identity Colors

Click color name to copy #HEX ⓘ

Pure White

#FFFFFF

Deep Grey

#3b3838

Type in Use

Download or purchase fonts ⓘ

DM Sans

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The Feeling Behind It

The brand world feels like a soft rebellion wrapped in satin pink. Silver rings through orchids, hardware on compacts, bunnies holding blush – every element mixes innocence with edge. It treats cosmetics as cultural objects, closer to jewelry than utility.

Why Featured

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Turns makeup into collectible design objects.

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Balances sweetness with sharp hardware tension.

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Strong visual world across every campaign.

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Youth culture translated into luxury codes.

Is This Your Taste Type?

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Dreamy Realist

You live between clarity and emotion. Practical but poetic. With one foot in the clouds and one in the quiet rituals of real life, you find joy in what’s hold the wonder. This brand holds that harmony.

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