Taste

Mugler

France

Couture meets cosmos in daring silhouettes and scent.

In a Few Words

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Industry

Fashion & Apparel

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Fragrance

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Core Message

“An otherworldly force of fashion, structure, and seduction.”

Ethos and Values

Empowerment • Spectacle • Futurism

Tone of Voice

Bold, sculptural, cinematic, seductive, fearless.

Style. Atmosphere. Emotion.

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Aesthetic Direction

Editorial & Chic

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Quiet Luxury

Identity Colors

Click color name to copy #HEX ⓘ

Pure Black

#000000

Crisp White

#FFFFFF

Type in Use

Download or purchase fonts ⓘ

Rand Regular

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The Feeling Behind It

Mugler feels like desire from another planet — charged, sculptural, and almost too precise to be human. The latex shine, sharp cutouts, and otherworldly silhouettes channel heat through geometry. It’s not just sensual — it’s extragalactic seduction.

Why Featured

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Turns couture into visual mythology.

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Elevates perfume into sculptural objecthood.

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Celebrates power dressing with cinematic scale.

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Pushes the edge of wearable storytelling.

Is This Your Taste Type?

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Electric Muse

You’re instinctive and electric — drawn to the unexpected. You style intuitively and live creatively. You want your surroundings to spark joy, boldness, and originality. This brand reflects that spark.

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