Jeans & Towel
Fashion & Apparel
Finland
Unexpected design objects made with casual elegance.
Aesthetic Direction
Bold & Playful
Identity Colors
Click color name to copy #HEX ⓘ
#F7CE56
#E47A43
#137F9B
Type in Use
Download or purchase fonts ⓘ
The Feeling Behind It
The visuals feel smart, tactile, and just strange enough — like a Bauhaus student styling a department store. Denim, stripes, and soap bars are arranged with absurd logic and graphic control. It’s the ordinary, made uncanny — and suddenly, collectible.
Spotted a rebrand? Let us know!