Taste

Half Magic

United States

Makeup born from Euphoria’s sparkle-loving beauty universe.

In a Few Words

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Industry

Beauty & Makeup

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Core Message

“Makeup that lets your inner fantasy shine through.”

Ethos and Values

Self-Expression • Bold Play • Inclusivity

Tone of Voice

Vibrant, fearless, playful, experimental, empowering.

Style. Atmosphere. Emotion.

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Aesthetic Direction

Bold & Playful

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Editorial & Chic

Identity Colors

Click color name to copy #HEX ⓘ

Vibrant Yellow

EBEF66

Pure Black

#000000

Light Grey

#C6C6C8

Type in Use

Download or purchase fonts ⓘ

The Feeling Behind It

The brand feels like Euphoria on set break — hyper-specific, ultra-glam, and designed for full creative freedom. Neon tubes, star symbols, and surreal textures make the products feel like playthings for grown-up dreamers. It’s not just makeup — it’s main character energy.

Why Featured

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Nails color storytelling with every product shot.

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Makes sparkle feel editorial, not childish.

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Packaging is graphic, surprising, and ownable.

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Celebrates identity through bold, wearable fantasy.

Is This Your Taste Type?

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Electric Muse

You’re instinctive and electric — drawn to the unexpected. You style intuitively and live creatively. You want your surroundings to spark joy, boldness, and originality. This brand reflects that spark.

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