Glossier
Beauty & Makeup
United States
Cult beauty made personal, easy, and emotionally resonant.
Aesthetic Direction
Bold & Playful
Warm & Organic
Identity Colors
Click color name to copy #HEX ⓘ
F5DADF
0600FF
#FAF2F4
Type in Use
Download or purchase fonts ⓘ
The Feeling Behind It
The visuals feel sugar-coated but sharp — soft tones, smooth curves, and packaging that flirts with play while staying laser precise. There’s blush and bounce, but it’s styled like a system. It’s modern girlhood with boundaries.
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