Taste is a members-only brand research library and visual discovery platform. We curate exceptional brands, organize them into structured profiles, and help you understand your own aesthetic preferences through our signature Taste Types™ system.

Taste is designed for creatives, founders, and anyone who wants to discover exceptional brands, shop more intentionally, and understand their personal style on a deeper level.

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Every brand in Taste is chosen through a careful, multi-step review process. We look for exceptional design quality, clarity of identity, and a distinct brand world — something that feels original, consistent, and emotionally resonant.
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A brand must have more than just beautiful visuals. We consider its storytelling, cultural context, and point of view, as well as how well its design language aligns across touchpoints — from packaging and photography to typography and tone of voice.
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We feature brands that stand apart: those with a recognizable visual DNA, a strong sense of purpose, and an ability to create a world that feels wholly their own. Whether it’s a quiet, minimal concept or a bold, layered narrative, each one must evoke an emotional response and meet our editorial and aesthetic standards.

Yes. One of our core goals is to create a truly multicultural presence within Taste — celebrating the best in design and branding from every corner of the world. We seek maximum diversity across regions, cultures, and ethnicities, ensuring the library reflects a rich tapestry of global creativity.

From heritage craft to cutting-edge innovation, each brand we feature is chosen not only for its aesthetic excellence but also for the unique cultural perspective it brings. This approach allows Taste to be both a style compass and a cultural archive — a place where members can discover inspiring voices from around the globe.

Taste Types™ are our signature system of 14 style archetypes — a blend of psychology and aesthetics designed to help you recognize your visual preferences and understand your taste on a deeper, more intuitive level.
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Each archetype is rooted in style psychology, combining visual analysis with emotional profiling. We study how elements like color, form, texture, and composition trigger specific emotional responses, and how these patterns align with personality traits and decision-making styles.
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By mapping both the aesthetic language (what you’re drawn to visually) and the psychological drivers (why it resonates with you), Taste Types™ give you a structured framework to decode your instincts, build self-awareness, and make more confident, aligned style choices.

Unlike open platforms, Taste is curated, structured, and editorial. Every brand is handpicked, organized into searchable filters, and presented with context and insight — no endless scrolling, no visual noise.

We update the Taste library weekly — sometimes adding a single brand, sometimes several at once. Our focus is on quality over speed. Every brand must meet our high editorial and design standards before it earns a place in the collection.

While we don’t aim to grow as fast as possible, the library is constantly evolving. Each addition is carefully reviewed, researched, and categorized so it contributes meaningfully to the platform. This ensures Taste remains not just bigger over time, but better — always a trusted source of the world’s most exceptional brands.