Welcome, Founder!
Let's grow your brand 🌱
Please share your journey, your context, and help me deeply understand your brand beyond just the basics. Thoughtful answers will help me support you at every stage in the best possible way.
(!) Before filling this form – please write all your answers somewhere on your device (word doc or notes app) so you don't loose the information that you are submitting here! 🩵
Section 1 – The Basics
Brand name
1. What do you sell (be specific: products, price range)
2. How long has the brand existed
3. Website/shop link
4. Why did you start this business, what's the real story behind it
5. What's your driving force, what keeps you going on the hard days
6. What do you want to communicate to the world through your product, business, and brand
7. Any past branding, positioning, or strategy work done previously
Section 2 – Where You Are Right Now
8. In your own words, what is your brand right now, if you had to describe it to a stranger
9. What do you think is working
10. What do you think is NOT working, and how long has this been a problem
11. What have you already tried to fix it
12. If you had to guess, why do people who follow you not buy
Section 3 – Audience & Customer
13. Who is your dream customer (age, lifestyle, values, where else does she shop)
14. Who is currently actually buying from you, is it different from your dream customer
15. What objections or hesitations do you hear most (price, trust, fit, unclear value)
16. Who are your top 3 competitors? If people are not buying from you, they are going to them. Share their IG links or websites.
Section 4 – Positioning & Brand Character
17. If your brand were a person, how would you describe her personality
18. What 3 brands (any industry) do you admire and why
19. What do you want to be known for as a brand that you're NOT known for yet
20. What should your brand NEVER be mistaken for
21. Do you have a tagline, mission, or POV already, even informal
Section 5 – You as the Founder (Personal & Cultural References)
22. Favorite movies, and what do you love about them
23. Celebrities or public figures whose style/energy you're drawn to
24. Songs or artists you're currently obsessed with, or that just feel "you"
25. Books that shaped how you think, or ones you keep recommending
26. Any era, decade, or cultural moment you feel most connected to
27. What are your aesthetic preferences outside your industry (specific style of interiors, fashion, art, food, countries that you like)? Feel free to share brands, IG accounts here. Anything you like outside of the industry.
28. What part of your own personality do you feel is currently missing from your brand
Section 6 – Visual Language
29. Do you have brand guidelines (logo, colors, fonts, moodboard) currently? If so please send to:
message.taste@gmail.com
(they won't be shared anywhere, it is for my internal use to be the most helpful for you)
30. What's your current content production reality (own photos, professional shoots, UGC, budget for visuals)
Section 7 – Content & Instagram
31. What's your best performing post ever, and why do you think it worked
32. What's your worst performing content type, and why do you think it flopped
33. How much time/resources can you realistically commit to content each week
Section 8 – Sales & Funnel
34. Where do people actually buy (IG shop, website, DMs, marketplace)
35. Do you have any existing email list, retargeting, or repeat customer strategy
36. Average order value and repeat purchase rate, if known
Section 9 – Goals
37. What does success look like for you by end of August
38. What's the one thing that, if fixed, you believe would change everything
Thank you for submitting the form!
Something went wrong while submitting the form. Please try again.